How exciting is this?

LOreal Paris has launched a new haircare range free of any animal ingredients or by-products.

In their press release, they mentioned that they believe gorgeous hair shouldn’t come at the expense of the environment (I think so too!) and that they’ve created a haircare range that is responsibly sourced, as their commitment to the environment, and to us.

All products are said to be silicone-free, 94% biodegradable, and formulated using the green chemistry process.

Now, the South African chemical institute outlines quite a few principles that a brand must adhere to before they can claim to be sustainable. LOreal has clearly gone to great lengths to hit that mark and even though they don’t claim to be 100% biodegradable, they’ve taken a huge step in the right direction.

What are your thoughts? You can read more about green chemistry, here – but let me know how you feel about beauty giants like LOreal, going vegan?

I’ve just unboxed the new Nourishing Therapy range for dry hair (on Instagram) and I’m personally glad that more brands are going vegan, and that they’re available in South Africa!

What about animal testing?

I know. I’ve thought about this too, and it was one of the first comments people made while watching the unboxing.

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Here’s what LOreal said:

We’ve also been committed to a world without animal testing for 30 years. We don’t include animal ingredients – or those derived from animals, in our formulas. It’s a journey but we are committed to constantly pushing our sustainability credentials.

They also said that they use as many recycled materials as possible. “All our Shampoo & Potion bottles are made of 100% Recycled PET. All our tubes are 50% recycled. All of our packaging is 100% recyclable, except our caps/pumps – we’re not perfect but we’re working on it!”

Is it expensive?

Another question commonly associated with Veganism (by the way, a vegan diet can be super affordable with adequate planning), but how much will these haircare products set you back? The price range is pretty much in line with other LOreal haircare products.

The shampoo retails for R149,99 and comes in a 400ml. How bout dah?

The 200ml tube of conditioner is R129,99 – there’s also a mask in a 200ml tub for R169,99, and they’ve created potions to treat hair concerns like taming flyaways, dryness, and scalp issues – those bottles are each R179,99 and 125mls.

Where can you buy it?

The Botanicals range is already available at Dischem Pharmacies but will be available for purchase at other major retailers by October 2019.

I’m keen to review the Nourishing Therapy range and will share the experience with you. Follow me on Instagram because that’s where I post everything first, or subscribe to my Youtube channel so that you don’t miss this, and other reviews 🙂

Author: Robyn

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