Posts in News

WATCH: Beauty Squad Expo 2019

With an online community of over 45 000, Beauty Squad South Africa made the switch to engage with their Cape Town community offline on Saturday, 27 October, presenting the Mother City with their third annual expo!

I attended the expo for the first time and was pretty impressed with the variety of beauty brands on display, from hair care, makeup, and skincare, to accessories and pro-makeup tips from the likes of Raine Tauber and the Bearded Beauty Boy.

Chanelle Avontuur, the founder of Beauty Squad SA, said that her goal was not only to give her community a platform to chat about and engage with their favourite brands but also to support and empower local business owners, who were able to share their latest products with expo attendees.

This was my first but definitely not the last Beauty Squad Expo that I’ll be attending. I’m looking forward to next year’s local business line-up as I was able to learn more about brands that I would never have known about otherwise. One particular brand that stole my heart was a makeup brand called Maria Cosmetics, an affordable vegan brand, dedicated to the founder’s mother.

When Andrea Hunter created Maria Cosmetics, she was thinking of more than lip tints and highlights and wanted to use her skills and experience as a makeup artist to inspire women with her products.

“My mother was practising as a makeup artist for many years and I loved watching her work, seeing the power of makeup in bringing joy to someone’s life. During her battle with cancer, on those days when she must’ve felt incredibly low when she lost her hair, she could still rely on a bright red lipstick to make her feel feminine and beautiful,” Andrea said.

You’ll be happy to know that the lipsticks are affordable, long-wearing, and has a smooth, creamy application for only R180 each. I was amazed at how long the lipstick lasted, even after I had eaten meals by the end of the day.

Watch my walk through the expo, as well as my quick chat with Andrea, as she applies the vibrant, Jukebox Joan to my lips.

To find out more about how you can become a vendor at the next Beauty Squad expo, email the organisers at, head to or simply for updates on the next event.

2016 SA blogger Awards| Vote for Be Whole!

Our tribe now reaches over 10 600 people.

(Screenshots and forwards to everyone who says people don’t read).

This is the power of the digital age and I’m so grateful to be connecting with each of you on platforms from Facebook and Youtube, to WordPress, Twitter, and Instagram.

+10k may not seem like much but there’s a hell of lot more people finding enthusiasm to work on themselves and this deserves celebration.

I thoroughly enjoy engaging with you via emails and comments, and supporting your ventures when prompted.


What a learning curve

Be Whole is a one-woman show. I recently had a guest feature on the blog and would love to share more insightful content from others so if you have a topic that you’d like me to feature or re post, leave me a comment in the space below or email me directly to

Blog tips

There’s is so much useful information out here. If you’re an aspiring blogger who could use some tips on how to get started, you can get FREE, invaluable blogging advice from UK based bloggers, Sarah and Kevin Arrow  – right now, via Sarah’s website. Or pop over to by Dana Fox to get easy design and web developing tips that will make your blog look awesome.

Writing tips

Next year, I will be enrolling in a course by fellow blogger and USA pen pal, Janet Sunderland. She’s an exceptionally talented Writer and Author. Take a look at some of her reads, here.

Janet’s course, which I prefer not to delve into too much (but which you can already view on her website), will assist me in completing a special project that I’ve been longing to work on for a while.

You can watch hair tuts now too

A lot of what I post are questions that are posed via my social networks. Most questions are related to my diet and natural hair journey. Often, I’ve been asked to explain my hair maintenance methods, which has prompted me to create a Youtube channel where you can now watch my hair vlogs.

Please vote for Be Whole as 2016 Lifestyle Blog of Year by clicking on this badge below:

SA Blog Awards Badge

Also, Which blog category is your favourite? Recently, one of you had mailed me asking for more Eat Well posts as it’s simply her favourite section of Be Whole. I’d love to hear from you. Let’s get a conversation going below and don’t forget to vote 🙂

P.s. More tribe members are going natural!

natural hair be whole

natural hair be whole

natural hair be whole

Thank you so much for every like, comment, and share! It means the world to me.

Feature photo: Clay Simelane

Excited to announce my collaboration with Beauty Bulletin

Here’s to all the women who’d admire another woman from across the room, wondering which hair products she uses, how she gets her skin looking so smooth, or how much time it took her to perfect that look…

I am happy to announce my collaboration with Beauty Bulletin, South Africa’s largest beauty community and review club. I’ve always had an interest in beauty culture, and given that I’d spent a couple of years working as a beauty consultant during varsity, I know a thing or two about the industry. Sharing reviews on products comes easily. It’s a great cue for conversation and exciting when you’re sharing useful information. I love Beauty Bulletin’s concept of creating a large community of real women who embrace that they’re all equally beautiful and distinctly different.

Is this you?

I walk into public bathrooms and often smile at the ladies beside me – who are touching-up mascara, re-applying gloss, neatening stray hairs, or other small things that we go to the bathroom for, other than to pee. If I discover something beautiful about another woman, even if I’m standing in a shopping aisle, I won’t hesitate to compliment her. I’ve learned some of the most helpful beauty and hair tips from other women in public bathrooms and shopping aisles, and in the comment sections of blog posts, not in magazines, and much less from TV. Real women who don’t have on-hand make-up teams and in-house hair stylists, taught me tips and tricks just because they’re also women, and like me, they felt compelled to share something that could be useful for interest’s sake and self-esteem.

Tell me if you agree

There’s a desperate need for women in South Africa to break away from warped ideas of what it means to be beautiful. The latest Dove Real Beauty Survey conducted for South African women in 2013, showed that 45% of women agreed that their greatest beauty pressures came from themselves. Do you do it too? A lot of the time, when I become overly conscious about something like my hair not being in place or my face looking shiny, everyone else hadn’t even noticed until I’d brought it up.

“But how does it look? Are you sure?” “Yes. You look amazing”. – *Friends

Beauty emanates from a woman who feels it. As long as you feel beautiful, you are. This was validated for me when Clarins USA recently featured an Instagram photo of me, taken by photographer, Tony Maake. It wasn’t anything extravagant. My make-up was quite basic and I’d let my fluffy hair out of its usual, tight bun. I felt a little apprehensive during the photo shoot because, well, I’m not a model and I didn’t rehearse any kind of pose. Days after the shoot, when I saw the photo, I thought, “God, that’s actually me. No front.” And I love it so much that I’d asked Beauty Bulletin to update my existing photo to the one below:

Related: The Truth About Going Natural

#fangram: @bewhole_ wears Clarins, makes us feel both jealousy and excitement… ❤️? #ShowUsYourClarins

A photo posted by CLARINS (@clarinsnews) on

Visit to read and/or view exciting beauty reviews by South African women. You may spot a familiar face 🙂

You may also want to read:

Have a question or a comment? Leave a reply in the comment section below. Connect with me on Instagram, Twitter, and Facebook, or email me directly to I’d love to hear from you.