Sitting in my lounge with a cup of green tea and my feet up – I’m transported back to the swanky beachfront restaurant in Clifton, where I’d met Catherine Williams.
I remember her as strikingly beautiful and composed; waving hand gestures as she let us (bloggers) in on the hair products that she’s been developing.
“My Natural Hair is the first retail range of its kind in South Africa,” she says… “As a connoisseur of every available product range for Afro, ethnic or curly hair; I couldn’t understand how there were no local ranges for African women to choose from.”
More women across the globe are embracing their natural hair and it’s become a movement of selfhood, rather than a fashion trend.
The prices of hair products have increased dramatically and even with a low maintenance routine like mine, finding the right products at an affordable price can be a mission.
Naturals look forward to high-quality hair care that’s not expensive. Many of us tend to go this route because our hair requires a lot of product in one usage. I have thick, dry hair. I finish a 750 ml bottle of conditioner in four uses. What we all need is for a brand to create performing products that don’t break the bank.
Catherine stands firm that My Natural Hair does just that.
I chatted to her ahead of the product event to find out more about what led to the creation of range.
Here’s what she said, below:
I started transitioning in 2008. I was curious and had also started working-out a year or two before. [Frequently] flat ironing and blow drying my roots straight was becoming a nightmare.
In 2009, I started working as a flight attendant. This made transitioning easy as I wore my hair in protective buns all the time.
I noticed how healthy and thick my hair had become but I hardly wore it curly. My hair was also longer than it had ever been was before.
It was only when I returned to South Africa from Qatar in 2012, that I really became involved and knowledgeable about the natural hair movement. And I fell in love with my curls.
There are too many ranges on our shelves that claim to be natural or good for your hair but actually only offer short term results.
I worked with chemical formulators to get the right formulation that I wanted. I briefed them and then we sat and worked out the details. It had to be free from certain key chemicals and full of goodness. But also within a certain cost range to ensure affordability.
I work with local manufacturers that have good manufacturing processes. It’s a long process but the moment you see that final product, is for me, the prize.
Knowing that what you’ve brought to the market has integrity, a high standard of quality, and is offered at an affordable price range, makes it so worthwhile because it’s not only accessible to a small portion of Africans as many of the international brands tend to be. The integrity of this range is very important to me.
Which hair products to look out for:
Currently, the base range: the Nourishing Shampoo, Hydrating Conditioner, Strengthening Oil and Moisturizing Butter are geared at type 3 and 4 hair.
Anyone with type 1 – 4 hair can use the shampoo and conditioner. Many women who do Brazilian blowouts on their type 1 hair use our shampoo because it’s sulphate free. But because of the oils, type 1 hair will find that the butter, oil and conditioner could be too rich.
I swear by the Strengthening Oil as part of my LOC method for my wash and go. I have type 3 hair.
The butters work great on type 4 hair as an alternative to hair food on a daily basis.
We’ll be launching a curl cream, a leave-in conditioner and a deep treatment mask with more products to follow in late 2017. These will also be geared towards type 3 and 4 hair types.
My Natural Hair is also available at select Clicks and Jetmart stores – nationwide. Use the promo code, ‘MY NATBEWHOLE’ to get R 100 off your products when you buy for R300 or more via the My Natural Hair website. You can use the code for an unlimited amount of purchases until 31 March 2017.
Do you know of any other affordable natural hair products that the tribe may want to try? Scroll down to the comment section and let me know your thoughts right now