How cool? In case you missed the news on 10 May 2021, global cosmetic brand, Garnier announced its partnership with cruelty-free international after having over 3000 ingredients and their entire operations system scanned.
The beauty industry is rapidly changing and I’m ever ready to fill you in on what’s happening.
This is huge. For a company that produced over 1.8 billion products each year, to say no to animal testing is a remarkable testament to the belief that animal testing should not be involved in any production process, ever.
Cruelty-Free International CEO, Michelle Thew said that Garnier is a global brand familiar to us all. “To work with them
to help end animal testing for cosmetics and declare them officially approved under the Cruelty-Free International
The Leaping Bunny Programme is a real milestone. It has taken many months, but Garnier have diligently reviewed
every supplier and source and we are completely confident with the results.”
for a company to join the Leaping Bunny programme, brands forensically investigate their entire supply chain, including all
raw material and individual ingredients, for any cases of animal testing. Approval must be given to all of a brand’s
finished products- individual products or items cannot be approved in isolation.
Garnier Global Brand President, Adrien Koskas said that the brand has been committed to a world against animal testing
since 1989. “To be officially approved by Cruelty-Free International under the Leaping Bunny programme is a real
milestone and was always an important part of our green beauty mission. Today Garnier takes another green
step towards becoming a fully committed, truly sustainable, transparent brand that delivers green beauty for all
of us.”
This is announced was merely a formality since Garnier also announced their Green Beauty initiative in 2020, a full-circle approach to sustainability, transforming every stage of Garnier’s value chain and dramatically reducing the brand’s environmental impact. Read more about Garnier Green Beauty, here.
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